Inspirica affiliate links may be posted to a variety of social networks, including Facebook, Instagram, Twitter, and YouTube, so long as the accounts where the links appear are your own and are listed on your user profile on our site. By extension, sharing Inspirica affiliate links on social network accounts that are not yours is prohibited.

Are there any requirements for identifying myself as an affiliate when promoting Inspirica products and services?

Anytime you share an affiliate link, it is important that you disclose your relationship with us to your audience. Full disclosure is necessary for two reasons: the US Federal Trade Commission (FTC) requires such disclosure by affiliates, and the more transparent you are with your audience, the more likely they are to trust your recommendation. Therefore, to meet our programs requirements, you must include a legally compliant disclosure with your links.

To comply with FTC regulations, each link must include a disclosure that meets two requirements:

  1. Clear.  A clear disclosure could be something as simple as a short phrase or hashtag -- for example,  (paid link), #ad, or #sponsored.
  2. Conspicuous.  It must be placed in a location near the link that the customer will notice easily. If it isn't immediately obvious, then it isn't conspicuous enough.

Inspirica's relationships with its families is based on transparency, so any affiliate account found to have violated these rules will be immediately terminated.  There are NO exceptions to these disclosure rules and no loopholes in their requirements, so please be sure to carefully adhere to them at all times. For much more on this topic, see this excellent explainer.

Are there any specific limitations on where I can post?

We expect all our affiliates to use good judgement when posting links. In keeping with the general terms and conditions required of each of our affiliates, you are expressly prohibited from posting to sites that do any of the following: promote sexually explicit materials; promote violence; promote discrimination based on race, sex, gender, religion, nationality, disability, sexual orientation, or age; promote or engage in illegal activities; promote coupon codes or discounts that were NOT officially provided to them by Inspirica; infringe or otherwise violate any copyright, trademark, or other intellectual property rights of Inspirica or any other site. As with failure any failure to disclose your affiliate relationship with us when distributing links, any violation of this policy is grounds for immediate termination from our affiliate program. 

And what about advice for being successful as an affiliate? 

Affiliate marketing works best when it's done with people you already know, so the more natural you can be in your efforts the better. Spamming people barely worked in 1996, and it definitely does not work now, so think carefully about who, where, and how you are targeting your messaging.

If you're already active on a particular social media platform, it's usually best to start there, keeping in mind the "80/20 rule" of social media: when posting, at least 80% should be non-sponsored, non-affiliate links, and no more than 20% should be sponsored and/or affiliate. Following this general rule prevents your site or feed from becoming overwhelmed with promotional materials, which both protects your own brand and keeps your audience interested in what you are posting.

This is particularly true with Facebook. Facebook's algorithm curates by an undisclosed set of rules, and experience with the services teaches that the algorithm tends to punish people who post too frequently and who include too many links to sites outside the Facebook ecosystem. So as a general rule, do not post to Facebook more than three times each day, and do not post affiliate or sponsored content more than three times each week. If you have a large and engaged audience on that platform, you are likely to find success there, but if you do not, your efforts are often best spent elsewhere.

Instagram is all about visual content, and although the service is owned by Facebook, it operates under a different set of rules. Instagram is widely known as a home of many influencers and affiliate marketers, and the ones that are most successful tend to be those who promote visually appealing products such as jewelry, clothing, home furnishings, and fitness products. It takes some creativity to find visually appealing ways to promote test prep, but it's definitely not impossible, particularly when you recall just how often parents share their children's success stories online. 

Twitter and TikTok, although different from one another in many ways, share the trait of ephemerality. That means that unlike many other services, on these platforms you can and in fact should post far more frequently, as the shelf life of the things you post tends to be measured in seconds or minutes rather than in hours or days. The same 80/20 rule applies here as well, but in much larger volume, which gives you far more opportunity to test different approaches and methods as you work. 

Finally, a few years ago, Pintrest banned affiliate marketing entirely from its service, but when that policy changed, the service became a goldmine for some affiliate marketers. Given the nature of the service and the manner in which it displays content, the 80/20 rule very much applies here, and should you choose to use it in your efforts, you should be very careful not to accidentally turn your site into something that starts to look like an infomercial.

And if I come across someone posting something inappropriate or openly violating the rules? 

Should you come across a post that you believe violates our policies, please contact us to provide the URL of the offending site or post and any other information you feel may be helpful to us.

 

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